Inspiring our community of leaders
Read the fall issue of Update magazine, filled with stories about the innovative enterprises and breakthrough ideas created by our passionate community of alumni, faculty, and students.
Studying the effectiveness of ads

Assistant Professor Robin Tanner investigates why some types of product placement increase the likelihood of TV viewers to watch ads.

Research with enduring impact
Marketing Professor Thomas O’Guinn received the Association of Consumer Research’s
Long-Term Contribution Award for his breakthrough research on brand communities.
Achieve your career goals
Our Full-Time MBA allows students to specialize in key fields of business,
providing hands-on learning and focused career preparation.

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"Foundational to the Wisconsin MBA is the extensive applied learning built into... Read More »
BlogNov 19, 2014
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The Capital Times recently wrote about the significant, long-term impact that the... Read More »
NewsNov 20, 2014