Taking the risk out of reputation
In the digital age, bad publicity can damage a company’s reputation—and bottom line—more quickly than ever before. Professor Joan Schmit studies the feasibility and potential benefits of reputation risk insurance.
Partnering with local business
Thomas O'Guinn, professor of marketing, collaborated with Capital Brewery to give Wisconsin MBA students the chance to solve real-world business problems. Read about how Wisconsin MBAs helped grow this iconic local business.
Offering strategies for success
Wisconsin Evening and Executive MBA students have an opportunity for professional development that goes beyond the classroom. Read about the new program that pairs current students with recent graduates for one-on-one mentorship.
Prepare to make immediate impact
The Center for Professional and Executive Development offers courses, certificates, and custom
programs designed to meet your specific business needs. Find out how to maximize your ROI in
continuing education.

Latest Updates

cbpm center for brand and product management marketing mba university of wisconsin madison wisconsin school of business
This summer I had the fantastic opportunity to intern with nine other MBA students from... Read More »
MBA BlogAug 21, 2015
amber epp marketing university of wisconsin madison wisconsin school of business
Amber Epp, associate professor of marketing at the Wisconsin School of Business, offers... Read More »
Faculty NewsAug 20, 2015


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