The key to creative problem-solving
CEOs call creativity the number one trait they need in managers, yet it's been on the decline in the U.S. since the 1990s. Marketing Professor Page Moreau investigates important factors that affect this critical problem-solving tool—and offers strategies to cultivate a creative mindset.
Inspiring students to learn
WSB Faculty shared their active learning innovations at the 2015 Annual Teaching and Learning Symposium hosted by the University of Wisconsin–Madison. Read about our engaging classroom exercises.
Evaluating consumer insights
When Orbitz needed help on a national travel trends survey project, they turned to WSB's A.C. Nielsen Center for Marketing Research. Read about a Wisconsin MBA student’s experience working on the Orbitz partnership.
Advance your career
Ranked #11 in the nation by U.S. News & World Report among public part-time MBA programs, the Wisconsin Evening MBA program will accelerate your career. Learn more today.

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7/10/2015 - 1:00 PMUniversity of Wisconsin-Madison 2015 Summer Graduate Resource Fair