Inspiring our community of leaders
Read the fall issue of Update magazine, filled with stories about the innovative enterprises and breakthrough ideas created by our passionate community of alumni, faculty, and students.
Studying the effectiveness of ads

Assistant Professor Robin Tanner investigates why some types of product placement increase the likelihood of TV viewers to watch ads.

Research with enduring impact
Marketing Professor Thomas O’Guinn received the Association of Consumer Research’s
Long-Term Contribution Award for his breakthrough research on brand communities.
Achieve your career goals
Our Full-Time MBA allows students to specialize in key fields of business,
providing hands-on learning and focused career preparation.

Latest Updates

grainger center talent shortage wisconsin mba supply chain
The globalization of business has resulted in vast opportunities for companies to compete... Read More »
BlogNov 11, 2014
morgridge gift uw-madison wisconsin school of business
The Capital Times recently wrote about the significant, long-term impact that the... Read More »
NewsNov 20, 2014

Events

11/21/2014 - 2:00 PMBBA Admissions 101: Application
12/10/2014 - 8:30 AMLecture Series
11/21/2014 - 11:00 AMFinance Workshop: Tano Santos
11/21/2014 - 2:00 PMBBA Admissions 101: Application

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