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Sean Kristl
Hollister Applied Learning: Developing Dual Brandsby: Sean KristlMonday, October 12, 2015

Each Friday, during class, the Center for Brand and Product Management hosts brand managers and marketing executives from top companies to lead an applied learning. The purpose of the applied... Read More

Alumni Influenceby: Natalie RandallWednesday, October 7, 2015

One of the best aspects of the Center for Brand and Product Management program is our great alumni network.  They help us with mock interviews, bridge connections to great companies, help us... Read More

Sonali Raskar
Changing Consumer Beliefs: An Impactful Model by Scott Cookby: Sonali RaskarFriday, September 25, 2015

Last year around the same time, I attended my first ever applied learning session on Rapid Innovations at WSB. It was led by Scott Cook and I have vivid memories as it positively impacted the start of... Read More

Shelley Watkins
Building a Network During Your Internshipby: Shelley WatkinsMonday, September 21, 2015

This summer I interned at Land O’ Lakes Inc., and I had the privilege of working on the largest brand within Purina, their equine division. Land O’ Lakes is comprised of three... Read More