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Letter from the Dean

Letter From the Dean

François Ortalo-Magné, Albert O. Nicholas Dean of the Wisconsin School of Business, speaks to alumni and business leaders about the future of education.

At the Wisconsin School of Business,  we are creating innovative learning opportunities for our students–and the world is taking notice.

Since the last issue of Update magazine, major media outlets such as the New York Times, Poets & Quants, Marketplace on NPR, and NBC.com are mentioning our School alongside Harvard Business School, NYU Stern, and Wharton, to name a few. Why? Because we are transforming our approach to education: shifting from delivering teaching to inspiring learning for our students, helping them to identify their passions and achieve their dreams.

Throughout this magazine, you will read inspiring stories about student learning experiences that are delivering life-changing outcomes. Perhaps there is no better example than the young men pictured on the cover of this magazine, the founders of Pure Fix Cycles. In 2011, when they were seniors enrolled in our BBA Program, the founders entered our G. Steven Burrill Business Plan Competition and won a $7,000 prize. At the end of 2012, the business that they built using that plan reported $4 million in sales.

How were they able to grow their business so quickly? Throughout their education, they had opportunities to apply their course work directly to their business idea, receiving a high level of hands-on support from faculty, staff, alumni, and friends to achieve their goals.

Right now, we are working to deliver this type of experience to 100 percent of students. Using our KDBIN™ framework, we are identifying and scaling the best of our learning experiences to all our students and partnering with select alumni and friends to define our offerings. Together, we will launch our students on a path to personal and professional success.

Now that we have the world’s attention, let’s use the momentum generated by our passionate community of faculty, staff, students, and alumni to inspire educators worldwide. We are stronger together, and the ideas that we develop as a team can transform higher education.

Together Forward!

François Ortalo-Magné Signature

François Ortalo-Magné
Albert O. Nicholas Dean
Wisconsin School of Business
University of Wisconsin–Madison