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Giving Back Bikes

By: Marguerite Darlington | Photos By: Camilla Klyve

Pure Fix Cycles - Together Forward

In September, the Wisconsin School of Business welcomed more than 1,000 incoming BBA students at an induction celebration that featured Babcock ice cream and an inspirational speech by Michael Fishman, one of the founders of Pure Fix Cycles.

"It wasn’t that long ago that I was in your shoes," Fishman told the incoming BBA students. "Our experience at the Wisconsin School of Business helped turn our idea into an up-and-coming business. Through course work that focuses on teamwork and innovation, as well as business fundamentals like accounting and finance, we learned the principles of business so we could successfully start one ourselves."

To the surprise—and delight—of the incoming class, Fishman did more than just speak: He gave away five fixed-gear bicycles decked out with our School colors, logo, and tagline, Together Forward.

The founders of Pure Fix have also donated a branded bicycle to the School, which will be displayed in the east atrium as an expression of the story behind Together Forward and the founders' gratitude to their alma mater.

Giving Back Bikes