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Pure Success

Alumni Entrepreneurs: Pure Fix Cycles

Austin Stoffers (BBA ’11) and Michael Fishman (BBA ’11) founded Pure Fix Cycles in 2010, when they were still seniors at the Wisconsin School of Business. They teamed up with co-founders Jordan Schau and fellow business student Zach Schau (BA ’09) to create an affordable single-speed fixed-gear bike.
By: Mark Crawford |
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In this issue

Expanding Our BBA Program
This year, more than 1,000 students were admitted to the Wisconsin School of Business BBA Program, the largest class ever. Learn how the School prepared for growth.
By: Marguerite Darlington |
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Making Diversity A Priority
Find out about one of the new programs that the BBA Admissions team launched last year to persuade more admitted students to choose Wisconsin.
By: Marguerite Darlington |
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Noah Lim
Noah Lim, associate professor of marketing, examines the effectiveness of individual and group incentives on salespeople in his latest research. Find out which works better.
By: Bill Shepard |
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Physicians Learn Leadership Skills at CPED
As the medical profession changes, so do the roles and responsibilities of physicians. Learn how the School is helping doctors become more effective managers.
By: Mark Crawford |
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Photo Gallery Homecoming 2014
More than 550 Business Badgers came back to Madison to celebrate with friends, build new relationships, and watch a great football game. See pictures.
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Entrepreneurship Certificates Reach All UW–Madison Students
The WSB is deepening its connection to campus by offering a certificate program that builds fundamental business skills to both undergraduate and graduate students outside the School.
By: Katie Ginder-Vogel |
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Chad Navis
Chad Navis, assistant professor of management and human resources, explains the unintended effects that overconfidence can have on entrepreneurs based on his current research.
By: Mark Crawford |
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Dan Kelly
As CFO of American Family Insurance, Dan Kelly is one of our most engaged and active alumni. Kelly shares why he is so committed to the School.
By: Lavilla Capener |
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Four Ways to Give Back
How do companies build a relationship with the WSB? Read about four ways that American Family Insurance stays involved.
By: Marguerite Darlington |
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What Inspires You
Reena Vokoun (BBA ’98) shares what inspires her to be successful.
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Giving Back Bikes
The founders of Pure Fix Cycles express their gratitude for everything they learned at the School with a surprise for the incoming BBA class.
By: Marguerite Darlington |
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WSB Students Pay It Forward
Nearly 60 percent of graduating students gave back to the School this spring. Students reveal their motivations for pledging support.
By: Denise Thornton |
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Richard Karls
Richard Karls graduated more than 50 years ago, but he never stopped learning. Find out how the WSB helped shape his career and prepare him for success.
By: Denise Thornton |
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Building a Better Hybrid
Students from the School’s Grainger Center for Supply Chain Management team up with UW-Madison engineering students to develop a competition hybrid car.
By: Mark Crawford |
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Global Learning Experiences: Argentina and Chile
This year, Evening and Executive MBA students travelled to South America for an immersive global learning experience. See pictures from their educational trip.
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Letter from the Dean
François Ortalo-Magné, Albert O. Nicholas Dean of the Wisconsin School of Business, describes the progress the School is making in delivering innovative learning experiences to students.
By: Dean François Ortalo-Magné |
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Marguerite Darlington
Update magazine has changed. The editors explain the strategy behind the new look, and invite alumni to join the conversation.
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Fall 2014 Class Notes
Jake Wood
Jake Wood, BBA '05, served four years in the United States Marine Corps after graduation from the Wisconsin School of Business and is now co-founder and CEO of Team Rubicon, a nonprofit organization that deploys emergency response teams of skilled and experienced military veterans to disaster zones. This fall, Wood’s first book, Take Command, was published. Take Command shows how to apply lessons in high-stakes leadership to your professional life. Wood has received awards including the UW Forward Under Forty award, the Big Ten Conference’s Live Big award, and GQ magazine’s Better Men, Better World award. In 2012 Jake was named a CNN Hero.
Jake Wood, BBA '05
Laura Gramann
Laura Gramann, BBA '07, launched Pieces into Place earlier this year, which focuses on home and office organization in the Milwaukee area.  Laura received a degree in Management and Human Resources from the Wisconsin School of Business and worked at Google since her graduation. She left  Google to pursue her passion of helping people through her organizational skills. Pieces into Place helps people organize and be able to focus on the important things in life through assistance in reducing clutter, downsizing, migrating from paper to online files, packing, and implementing organization tools and methods. She is happy to offer all Badgers and friends of Badgers a $50 discount off their first organizing session!
Laura Gramann, BBA '07
Jo Jean Janus
Jo Jean Janus, BBA '58, is happy to share that her family business, The Kehl School of Dance, is celebrating 135 years of management under four generations of UW graduates. Her two grandsons are now attending UW–Madison and UW–Milwaukee.
Jo Jean Janus, BBA '58
Skuku Nishihata
Shuku Nishihata, MBA '76, has held the position of financial analyst at Elliott Group for four years, after holding various roles at SONY HQ, Suziki, and Toyota. He is proud of his two children, Motoi Xavier, CEO of Worldwide Frontier, and his daughter, Mari, a piano teacher with a master’s of harpsichord from the University of Illinois. He spends his free time volunteering for hospice, walking dogs, and playing tuba.
Shuku Nishihata, MBA '76
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