Tracks are informal course plans inside the OTM degree, each requiring a minimum of three courses. The Technology Product Management track is for students seeking roles as product managers in the IT industry (prior experience in IT strongly recommended).

Required:

 

MHR 715          

Strategic Management of Innovation # @   (Spring)

MKT 737    

Developing Breakthrough New Products: A Practicum # @ (Spring)

Pick at least one course among the following:

INFO SYS 724 

Analysis and Design of Computer-Based Systems (Spring) [or OTM 765 Database Concepts for Operations Management (Fall)]

INFO SYS 765 

Information Security (Fall)

MKT 710         

Marketing Research (Fall/Spring)

MHR 722

Entrepreneurial Management # @ (Fall/Spring)

MHR 741

Technology Entrepreneurship # (Spring)

ACCT 771

Strategic Cost Management and Performance Measurement (Spring)

 

# These courses qualify for the Certificate in Entrepreneurship (see http://www.bus.wisc.edu/mhr/certificate/)

@These courses qualify for the Certificate in Strategic Innovation (see http://www.bus.wisc.edu/mhr/certificate/