Tracks are informal course plans inside the OTM degree, each requiring a minimum of three courses. The Technology Product Management track is for students seeking roles as product managers in the IT industry (previous background in IT recommended).

Pick at least three courses among the following:

MHR 715          

Strategic Management of Innovation # @   (Spring)

MKT 737    

Developing Breakthrough New Products: A Practicum # @ (Spring)

MKT 710      Marketing Research (Fall and Spring)

MHR 722

Entrepreneurial Management # @ (Fall/Spring)


INFO SYS 724

Analysis and Design of Computer-Based Systems (Spring) [or OTM 765 Database Concepts for Operations Management (Fall)]

INFO SYS 765

Information Security (Fall)

ACCT 771

Strategic Cost Management and Performance Measurement (Spring)

OTM 765

Design Thinking for Innovation (Fall)

COMP SCI 611

User Design Experience I (Fall)

COMP SCI 612 User Design Experience II (Spring)


#This course qualifies for the Certificate in Entrepreneurship (https://wsb.wisc.edu/programs-degrees/certificates/entrepreneurship-grad)

@This course qualifies for the Certificate in Strategic Innovation (https://wsb.wisc.edu/programs-degrees/certificates/strategic-innovation-grad)