Our students are the future of the consumer insights and strategy industry. They are innately curious; curious about why and how people make decisions, why certain brands perform better than others, and what companies can do to grow their business.  They are fascinated by questions. Wanting to know who and what, when and where, and why and how, is built into their DNA. 

This curiosity about consumers is what connects all of our students, regardless of their backgrounds. That’s why there’s no better career for them than marketing research.

Our MBA students come from both traditional and non-traditional educational backgrounds.  Undergraduate degrees cover both ends of the spectrum from business administration and marketing, to non-business or liberal arts degrees such as psychology and sociology as well as more quantitative fields including statistics and economics.  With an average of 3-5 years of full-time work experience, students enter our program from a wide array of industries including retail, IT, education and, of course, marketing and business.

Learn more about the current students of the A.C. Nielsen Center for Marketing Research at the Wisconsin School of Business by reviewing their biographies below.


Class of 2020

Paras BansaiParas BansalBiographyMBA 2020
Rick CardenasRick CardenasBiographyMBA 2020
Danielle KlunkDani KlunkBiographyMBA 2020
David KoserDavid KoserBiographyMBA 2020
Emily LitvakEmily LitvakBiographyMBA 2020
Maxwell MaikenMax MaikenBiographyMBA 2020
Bryson SmithBryson SmithBiographyMBA 2020
Tyler VaughnTy VaughnBiographyMBA 2020

Class of 2021

Shuo FengShuo FengBiographyMBA 2021
Chantell HernandezChantell HernandezBiographyMBA 2021
Ian HooperIan HooperBiographyMBA 2021
Chelsea JohnsonChelsea JohnsonBiographyMBA 2021
Sara KlunkSara KlunkBiographyMBA 2021
Sarah LinkSarah LinkBiographyMBA 2021
Justin MacPhersonJustin MacPhersonBiographyMBA 2021
Liz SteinerElizabeth SteinerBiographyMBA 2021
 Matthew SteinschneiderMatthew SteinschneiderBiographyMBA 2021