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Assistant Professor of Marketing David Schweidel has been invited to participate in a program for a small group of scholars identified as potential leaders of the next generation of marketing... Read More

The A.C. Nielsen Center for Marketing Research and its students along with First Business Financial Services presented a survey in December that shows how businesses in Wisconsin are faring in the... Read More

You Touch It, You Buy It
Monday, November 22, 2010

In a Los Angeles Times article on the 2010/2011 holiday shopping season, Associate Professor of Marketing Joann Peck explains how retailers can woo shoppers by using touch cues and tells consumers... Read More

The Significance of Mimicking
Tuesday, June 15, 2010

Robin Tanner, assistant professor of marketing at the Wisconsin School of Business, was quoted in an article that appeared on CNN Living, “Why copycats win.”  The piece discusses... Read More