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Marketing Program Wins International Acclaim

Friday, February 4, 2011

The Wisconsin School of Business MBA offerings in marketing has been ranked 4th in the world by the Financial Times of London.

The full-time Wisconsin MBA program offers three MBA degrees related to marketing—brand and product management, marketing research, and supply chain management.

The 2011 Global MBA ranking, released Jan. 31, was based on responses by recent alumni. In 2010, the marketing MBA programs of the Wisconsin School of Business were ranked 6th in the world.

The Financial Times ranking is the latest in a string of international recognitions of the Wisconsin School of Business’ strength in marketing.

A recent study found the school’s marketing faculty to be among the top in terms of articles published in four major academic journals from 1995-2010. Wisconsin was ranked 11th in the study, conducted by the University of Texas-Dallas.

Another study of faculty research productivity placed three of the school’s current faculty members among the 40 most-prolific scholars in leading marketing journals during the 1982-2006 time period, according to a 2008 article in the Journal of Marketing.

Marketing faculty at the Wisconsin School of Business often are cited as experts in the national media, including the Wall Street Journal, New York Times, Forbes, and BusinessWeek.

They conduct research in all the major domains of contemporary marketing scholarship, including marketing-related modeling and strategy, interorganizational relationships, consumer psychology, and consumer cultural research. They have pioneered a number of important research areas, including transaction cost theory, brand communities, and the role of touch in consumption decisions.