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A.C. Nielsen Center Namesake Passes

Thursday, October 6, 2011

A.C. Nielsen Jr., the beloved namesake of the A.C. Nielsen Center for Marketing Research at the Wisconsin School of Business and the son of the late Arthur C. Nielsen Sr., pioneer of modern-day marketing research, passed away on Monday, October 3. He was 92.

Like his father, A.C. Nielsen Jr. earned high scholastic honors and became an integral part of the A. C. Nielsen Company, eventually serving as chairman of the board and chief executive officer in 1989. He received his bachelor's degree in business from the Wisconsin School of Business and also received an honorary doctorate later in life.

The A.C. Nielsen Center for Marketing Research at the Wisconsin School of Business was established in 1990 on the legacy and funding of the Arthur C. Nielsen Jr. family. It was created to train Wisconsin MBA students in the specialized ideas, issues and techniques of marketing research as well as to help discover and disseminate new marketing research knowledge.

Mr. Nielsen was a key partner for the school and has left an indelible footprint on our school and the entire field of marketing research. More information about his legacy and the family business is detailed in a New York Times article.