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We’ve all seen it: two similar-looking products sit side by side on a store shelf. The packaging size and shape, color scheme, and logo are nearly identical…yet one of the products comes... Read More


Current topics is the only class that all Nielsen-ites must take for the duration of the MBA program. The goal of the class is to expose students to issues that market researchers face on a regular... Read More

Away from family over the Thanksgiving holiday? You are not alone. Today’s dynamic, global environment has contributed to the dispersion of families across long distances. It is becoming more... Read More

General Mills Site Visit
by: Jennifer RookeFriday, November 16, 2012

The A.C. Nielsen Center and the Center for Brand and Product Management took a double-decker bus to Minneapolis to spend the day at the General Mills headquarters on Friday, November 9. We had a full... Read More