For all the attention paid to digital and social media as the new kids on the block, television advertising continues to make up the lion’s share of marketing expenditures. This allocation is... Read More
My name is Ben, and I’d like to tell you about a typical day in my life during my first semester in the Wisconsin School of Business MBA program.
First though, keep this in mind: My... Read More
We took our second field trip of the year in early November. We visited the McDonald’s headquarters in Oakbrook, IL and the McKinsey & Company offices in downtown Chicago. At the... Read More
The EAB is another of the A.C. Nielsen Center’s direct connections to industry. Our board contains 31 companies ranging from the largest CPG companies, to automotive to retail and... Read More