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Women In Marketing Research

by Kelly Goldthorpe Thursday, December 12, 2013

This year the women of the A.C. Nielsen Center are a small, but mighty group of four. Historically, the marketing research program has been slightly skewed toward women, but this year we account for just one third of the class. I am grateful for this because it has brought us closer together and the second years have been extraordinary mentors along the way, coaching us on interviewing, teamwork, and career paths.

Although the women in the program have been great resources to have at school, I have also been delighted by just how much fun we have had outside of Grainger Hall as well.

This past fall three of us went to go see Chicago, the Broadway musical, at the Overture Center for the Performing Arts. The first years kept that theme going with a trip to Chicago a month later!

On our trip to Chicago I realized what phenomenal company I had in the other first year women. During the two-hour drive into the city I learned that Fiona can speak Azerbaijani, a language she picked up in the Peace Corps, and that Jenny actually has her real estate license! We studied some accounting, chatted about recruitment, but mostly spent the weekend taking a break from school and getting to know each other better over movie nights.

Within the Wisconsin School of Business, women make up about one third of the class as a whole. Graduate Women in Business is an organization which does a great job bringing all of us together for networking, learning, and bonding - from a lecture by Assistant Dean Blair Sanford on salary negotiations to a wine and cheese cocktail hour. Next year, I am proudly serving as Co-President of the organization and look forward to planning a few panels, brunches, and other opportunities to bring the women of the MBA program together.