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Aaron Anderson

Industry Connections

by Aaron Anderson, MBA 2013 Friday, October 28, 2011

Throughout the semester first and second year students come together for learning via Lunch ‘n Learns and our Current Topics course.  These activities are a chance for the Center to collectively learn about marketing research trends, present internship experiences and connect with company leaders.

In our first week of class the second year students presented their internship experiences. During the summer of 2011 the students traveled to all corners of the country to take up three-month intern assignments with companies including: General Mills, Johnson and Johnson, Henkel, Procter and Gamble, MeadWestvaco, Colgate-Palmolive and Capital One. The project assignments ranged from global positioning to new product launches and targeting niche consumer markets. It was a great opportunity for us first-year students to gain perspective on the internship recruiting process, which began on October 12th.  All of the second-year students also host a Lunch ‘n Learn Q&A session during the first part of the fall semester that serves as a more informal discussion about their company experiences.

1st year Nielsen Center students attend 2nd year internship lunch and learns

Additional Lunch ‘n Learn activities occur for students to connect with industry leaders and companies. Thus far we’ve heard from GfK Custom Research, Burke, and Gongos Research, all leading marketing research suppliers. These lunch and learn sessions are hosted by the guest company and cover an array of methodologies and trends utilized by the company.

Company visits are the third component of our industry connection activities to date. In the third week of school we traveled by bus to Kraft Foods’ Headquarter Offices in Northfield, IL. We were accompanied by Nielsen Center Alums Sarah Becker, Class of 2002, and Katie Metzinger, Class of 2010, who both work for Kraft Foods’ Oscar Mayer Division. In Northfield, we received a company overview presentation, toured their facilities, sat through a consumer insights presentation and even feasted on a three-course meal prepared in Kraft’s kitchen lab.

Overall, the Nielsen Center has demonstrated wonderful industry connections. Our students have worked for and visited many of the leading marketing research departments in the country. Other planned trips include the Chicago offices of the McDonald’s Corporation and McKinsey & Company.