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Jessica Colberg headshot
Learning from Insights Professionals at the A.C. Nielsen Summit
by: Jessica Colberg, Class of 2019Wednesday, November 21, 2018

This fall, the A.C. Nielsen Center for Marketing Research brought together industry professionals, students, and alumni for a full day summit on consumer insights and the role it plays in responding... Read More

Michelle Demeti
Consumer Insights Consulting Practicum
by: Michelle DemetiWednesday, April 11, 2018

The consulting practicum is an excellent capstone course in the Marketing Research program. This class enables us to work with real-world clients to gain a deeper understanding of all the things we've... Read More

Kathryn Elenius, Class of 2019
Current Topics: System 1 & System 2 Thinking with SC Johnson
by: Kathryn EleniusTuesday, January 16, 2018

You’re in the cereal aisle with a single plan in mind: a healthy, nutritious breakfast. There’s so many options. So many colors. You reach out and snag a box of Crunchy Q’s, the... Read More

Cindy Bai
Recruiting Season at the A.C. Nielsen Center
by: Cindy BaiWednesday, November 8, 2017

Recruiting Season at the A.C. Nielsen Center One of the most powerful aspects of the UW program is the strong relationship between the A.C. Nielsen Center and our valued corporate partners. The solid... Read More