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Kathryn Elenius, Class of 2019
Current Topics: System 1 & System 2 Thinking with SC Johnson
by: Kathryn EleniusTuesday, January 16, 2018

You’re in the cereal aisle with a single plan in mind: a healthy, nutritious breakfast. There’s so many options. So many colors. You reach out and snag a box of Crunchy Q’s, the... Read More

Alison Heimert
Current Topics Industry Trip to Chicago
by: Alison HeimertThursday, November 30, 2017

With the explosion of digital media in the past decade, companies now have the capabilities to gather an infinite amount of information about the population, allowing them to communicate with their... Read More

Learning by Example
by: Zach SmithWednesday, February 19, 2014

My first year in the A.C. Nielsen Center for Marketing Research has offered me and my classmates many opportunities to develop and prepare ourselves for our post-MBA careers. A major reason I decided... Read More


Current topics is the only class that all Nielsen-ites must take for the duration of the MBA program. The goal of the class is to expose students to issues that market researchers face on a regular... Read More