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March 2013[remove]
Tracy Dion
Spring EAB Meeting: Researchers Are Decision Makers
by: Tracy DionMonday, March 25, 2013

One of the greatest things about the A.C. Nielsen Center is our external advisory board (EAB), which keeps us connected with what is happening in the industry. Each semester our EAB meets on campus... Read More

Valeriya Kuts
Spring Field Trip: Consumer Research
by: Valeriya KutsTuesday, March 12, 2013

Last week, the A.C. Nielsen Center students made a two-day trip to Chicago for the first applied learning experience of the semester. The goal of the trip was to collaborate with C+R research in... Read More

You’ve carefully researched the best TVs and you’re ready to make the purchase before March Madness starts later this month. But with such a big-ticket item, you need your spouse’s... Read More


One of the great things about being a Wisconsin MBA student is spring break. We are all talking about it, and many of us have adventures planned. So, after a long winter, we are hoping to get back in... Read More