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February 2013[remove]
Ben Blaweiss
Quantitative Modeling and Presidential Elections
by: Ben BlaweissMonday, February 25, 2013

During the 2012 presidential election, marketing research became a point of interest with major news agencies. Specifically, polling methodology received intense scrutiny and fostered much debate.... Read More

Bonnie Putman
Taking the Plunge
by: Bonnie PutnamMonday, February 18, 2013

Every school has its traditions. My undergrad had a midnight breakfast, my high school had clash day, and my elementary school had May Day.  This year I can add a new tradition to my list: the... Read More

Plunging Back Into Classes in Time for the New Year
by: Sally SaThursday, February 14, 2013

It seems that the impact of climate change is getting closer. Many people were saying that the winter in Madison is not as cold and that it snows less than it did a few years back. But this winter, we... Read More


Current topics is the only class that all Nielsen-ites must take for the duration of the MBA program. The goal of the class is to expose students to issues that market researchers face on a regular... Read More