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May 2012[remove]
Valeriya Kuts
Dell Marketing Research Project
by: Valeriya KutsThursday, May 17, 2012

A major educational component of our trip was collaborating with Dell, Inc. and Sentient Services (Dell’s research provider) to conduct qualitative research on technology usage in the context of... Read More

Where are you headed after graduation? If your plans will take you to a new city – or even to a new country -- for a job, internship, or educational opportunity, you are not alone. Today’s... Read More

Robin Day
Wrigley Store Visit Insights
by: Robin DayWednesday, May 16, 2012

After the company overview presentation, Wrigley China was generous enough to arrange for in-house ethnographic visits as well as multi-channel store visits with the Manager of Shopper & Market... Read More

Ben Blaweiss
Wrigley Presentation
by: Ben BlaweissTuesday, May 15, 2012

Friday, April 6th was our last day in Guangzhou, and we had the opportunity to visit the Asia/PAC Headquarters for Wrigley. Our host, Anne-Laurence Picard, is the Asia/PAC director of Consumer... Read More