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December 2011[remove]
Navigating the Media Landscape
by: David SchweidelWednesday, December 28, 2011

For all the attention paid to digital and social media as the new kids on the block, television advertising continues to make up the lion’s share of marketing expenditures. This allocation is... Read More

Ben Blaweiss
A Day in the Life of a Marketing Research Student
by: Ben BlaweissTuesday, December 20, 2011

Hi All, My name is Ben, and I’d like to tell you about a typical day in my life during my first semester in the Wisconsin School of Business MBA program. First though, keep this in mind: My... Read More

Aaron Anderson
Chicago Field Trip
by: Aaron AndersonMonday, December 12, 2011

We took our second field trip of the year in early November.  We visited the McDonald’s headquarters in Oakbrook, IL and the McKinsey & Company offices in downtown Chicago.  At the... Read More

Topics:Field Trip
Aaron Anderson
Executive Advisory Board Meeting
by: Aaron AndersonWednesday, December 7, 2011

The EAB is another of the A.C. Nielsen Center’s direct connections to industry.  Our board contains 31 companies ranging from the largest CPG companies, to automotive to retail and... Read More