Moses Altsech
Lecturer
altsech@wisc.edu
BBA, Ph.D.

Neeraj Arora
Professor
Executive Director of the A.C. Nielsen Center for Marketing Research
neeraj.arora@wisc.edu
MBA, Ph.D.

Verda Blythe
Faculty Associate
vblythe@bus.wisc.edu
BBA, MS

Laurie Brachman
Senior Lecturer
lbrachman@bus.wisc.edu
MBA

Kristin Branch
Faculty Associate
Director of the A.C. Nielsen Center for Marketing Research
kristin.branch@wisc.edu
BBA, MBA

Markus Brauer
Professor
Affiliate Faculty
markus.brauer@wisc.edu

Timothy Buhl
Lecturer
timothy.buhl@wisc.edu
MBA

Kevin Chung
Assistant Professor
kevin.chung@wisc.edu
BA, MS, Ph.D.

Amber Epp
Associate Professor
amber.epp@wisc.edu
BA, MA, Ph.D.

Miguel Garcia-Gosalvez
Faculty Associate
mgarcia@bus.wisc.edu
MBA

Doak Geiger
Lecturer
dwgeiger@wisc.edu

Alyssa Gosbee-Stang
Lecturer
gosbeestang@wisc.edu
MBA

Jan Heide
Professor
jan.heide@wisc.edu
BS, MBA, Ph.D.

Maria Heide
Senior Lecturer
mheide@bus.wisc.edu
BS, MBA, Ph.D.

Paul Hoban
Assistant Professor
phoban@bus.wisc.edu
BA, Ph.D.

Kathryn Krueger
Lecturer
katie.krueger@wisc.edu
BA, MBA

Noah Lim
Professor
nlim@bus.wisc.edu
BA, MS, Ph.D.

Qing Liu
Associate Professor
qliu@bus.wisc.edu
BS, MS, Ph.D.

Peter Lukszys
Senior Lecturer
peter.lukszys@wisc.edu
BS, MBA

Paola Mallucci
Assistant Professor
pmallucci@bus.wisc.edu
MBA, MS, Ph.D.

John McKeller
Senior Lecturer
jmmckeller@wisc.edu
MBA, DBA

Page Moreau
Professor
Faculty Director of the Center for Brand and Product Management
page.moreau@wisc.edu
BA, MBA, Ph.D.

John Nevin
Professor Emeritus
jack.nevin@wisc.edu
BS, MS, Ph.D.

Thomas O'Guinn
Professor
toguinn@bus.wisc.edu
Ph.D.

Joann Peck
Associate Professor
joann.peck@wisc.edu
BS, MBA, Ph.D.

Evan Polman
Assistant Professor
epolman@bus.wisc.edu
MS, Ph.D.

Robin Tanner
Associate Professor
rtanner@bus.wisc.edu
BS, MBA, Ph.D.

Craig Thompson
Professor
craig.thompson@wisc.edu
BS, Ph.D.

Sachin Tuli
Faculty Associate
sachin.tuli@wisc.edu
BBA, MS

Liad Weiss
Assistant Professor
lweiss@bus.wisc.edu
BS, MA, MS, Ph.D.