Year One Curriculum

Fall Semester Spring Semester
Course Number Course Name Credits Course Number Course Name Credits
231-704 Data to Decisions 3 236-723 Business Strategy  3
232-700 Financial Accounting 3 238-700 Operations Management 3
233-700
Intro to Financial Management
3 238-732 Economics for Managers 3
237-700
Marketing Management
3 237-737 Developing New Products 3
236-706 Leading and Working in Teams 2 237-815 Marketing Analytics 3
237-710 Marketing Research 3 237-765 Applied Learning/Global Applied Learning 1-2
237-765 Applied Learning 1      
Semester Credits 18 Semester Credits 16-17

Year Two Curriculum

Fall Semester Spring Semester
Course Number Course Name Credits Course Number Course Name Credits
236-710 Ethics, Integrity and Society  1 237-760 Marketing Strategy 3
237-725 Marketing Channels 3 237-715 Marketing Communication 3
237-735 Brand Strategy 3 237-765 Applied Learning/Global Applied Learning 1-2
237-765 Applied Learning 1 Elective 3

Elective 3 Elective 3
  Elective 3   Elective (Optional) 3
  Elective (Optional) 3      
Semester Credits 14-17 Semester Credits 13-17
Total Credits: 61

Suggested Marketing Electives:

  • MKTG 237-724: Strategic Global Sourcing (Spring)
  • MKTG 237-727: Enterprise Systems & Supply Chain (Spring)
  • MKTG 237-765: Marketing in the Digital Age* (Fall)
  • MKTG 237-805: Qualitatively-Based Marketing Insights* (offered every other year, Spring)

Suggested Non-Marketing Electives to fulfill balance of electives Slots:

  • ME 612-549: Product Design (Mechanical Engineering course – Fall)
  • GENBUS 236-701: Managing Legal Risks* (Spring)
  • MHR 236-704: Managing Behavior in Organizations (Spring)
  • MKTG 237-722: Logistics Management (Fall)
  • MHR 236-722: Entrepreneurial Management* (Fall & Spring)
  • MKTG 237-726: Seminar: Supply Chain Management (Fall)
  • MKTG 237-765: Supply Chain Capital Management
  • MHR 236-728: Bargaining, Negotiating and Dispute Settlement for Managers* (Fall & Spring)
  • MHR 236-734: Venture Creation (Fall)
  • MHR 236-741: Technology Entrepreneurship (Spring)
  • FIN 232-757: Entrepreneurial Finance* (Spring)
  • MHR 238-860: Planning for Quality in New Services and Products (Spring)
  • FIN 232-603: Financial Statement Analysis (Spring)
  • MHR 715: Strategic Management of Innovation
  • MHR 738: Weinert Applied Ventures in E-Ship
  • MHR 765: Non Profit Board Leadership Development (Fall and Spring) semester
  • Info Sys 671: E-Business: Technologies, Strategies and Applications (Fall)
  • Ed  Psych 719: Introduction to Qualitative Research (Fall)
  • MHR 722: Entrepreneurial Management
  • MHR 738: WAVE (Entrepreneurship Course)
  • MHR 729: Behavioral Analysis of Management Decision Making
  • CNSR SCI 657: Consumer Behavior
  • MHR 728: Bargaining, Negotiating and Dispute Settlement for Managers

Any 700 level or above Wisconsin School of Business course may be taken as an elective.

*Recommended elective