Year One Curriculum
| Fall Semester
|
Spring Semester
|
| Course Number |
Course Name |
Credits |
Course Number |
Course Name |
Credits |
| 231-704 |
Data to Decisions |
3 |
236-723 |
Business Strategy |
3 |
| 232-700 |
Financial Accounting |
3 |
238-700 |
Operations Management |
3 |
233-700
|
Intro to Financial Management
|
3 |
238-732 |
Economics for Managers |
3 |
237-700
|
Marketing Management
|
3 |
237-737 |
Developing New Products |
3 |
| 236-706 |
Leading and Working in Teams |
2 |
237-815 |
Marketing Analytics |
3 |
| 237-710 |
Marketing Research |
3 |
237-765 |
Applied Learning/Global Applied Learning |
1-2 |
| 237-765 |
Applied Learning |
1 |
|
|
|
|
Semester Credits |
18 |
|
Semester Credits |
16-17 |
Year Two Curriculum
| Fall Semester
|
Spring Semester
|
| Course Number |
Course Name |
Credits |
Course Number |
Course Name |
Credits |
| 236-710 |
Ethics, Integrity and Society |
1 |
237-760 |
Marketing Strategy |
3 |
| 237-725 |
Marketing Channels |
3 |
237-715 |
Marketing Communication |
3 |
| 237-735 |
Brand Strategy |
3 |
237-765 |
Applied Learning/Global Applied Learning |
1-2 |
| 237-765 |
Applied Learning |
1 |
|
Elective |
3 |
|
Elective |
3 |
|
Elective |
3 |
| |
Elective |
3 |
|
Elective (Optional) |
3 |
| |
Elective (Optional) |
3 |
|
|
|
|
Semester Credits |
14-17 |
|
Semester Credits |
13-17 |
| Total Credits: 61 |
Suggested Marketing Electives:
- MKTG 237-724: Strategic Global Sourcing (Spring)
- MKTG 237-727: Enterprise Systems & Supply Chain (Spring)
- MKTG 237-765: Marketing in the Digital Age* (Fall)
- MKTG 237-805: Qualitatively-Based Marketing Insights* (offered every other year, Spring)
Suggested Non-Marketing Electives to fulfill balance of electives Slots:
- ME 612-549: Product Design (Mechanical Engineering course – Fall)
- GENBUS 236-701: Managing Legal Risks* (Spring)
- MHR 236-704: Managing Behavior in Organizations (Spring)
- MKTG 237-722: Logistics Management (Fall)
- MHR 236-722: Entrepreneurial Management* (Fall & Spring)
- MKTG 237-726: Seminar: Supply Chain Management (Fall)
- MKTG 237-765: Supply Chain Capital Management
- MHR 236-728: Bargaining, Negotiating and Dispute Settlement for Managers* (Fall & Spring)
- MHR 236-734: Venture Creation (Fall)
- MHR 236-741: Technology Entrepreneurship (Spring)
- FIN 232-757: Entrepreneurial Finance* (Spring)
- MHR 238-860: Planning for Quality in New Services and Products (Spring)
- FIN 232-603: Financial Statement Analysis (Spring)
- MHR 715: Strategic Management of Innovation
- MHR 738: Weinert Applied Ventures in E-Ship
- MHR 765: Non Profit Board Leadership Development (Fall and Spring) semester
- Info Sys 671: E-Business: Technologies, Strategies and Applications (Fall)
- Ed  Psych 719: Introduction to Qualitative Research (Fall)
- MHR 722: Entrepreneurial Management
- MHR 738: WAVE (Entrepreneurship Course)
- MHR 729: Behavioral Analysis of Management Decision Making
- CNSR SCI 657: Consumer Behavior
- MHR 728: Bargaining, Negotiating and Dispute Settlement for Managers
Any 700 level or above Wisconsin School of Business course may be taken as an elective.
*Recommended elective