In November 2017, the Center for Brand and Product Management held its first ever alumni reunion.
The festivities began with a session on WSB’s aspirations of becoming a learning hub that can... Read More
It isn’t every day you meet the man running the world’s biggest advertising budget.
But at the Wisconsin School of Business, we are privileged to host some of the best marketing minds in... Read More
“Your future is not in the rearview mirror.” While there is some truth in this quaint quote from a Successories poster, most companies affix their eyes on what is past and fail to look... Read More
Students from the Center for Brand & Product Management had a unique opportunity to join the A.C. Nielsen Center’s Alumni and Friends Summit. This is a biennial educational conference;... Read More