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Meet Signe Ostby, Co-Founder, Center for Brand and Product Management, Wisconsin School of Business. After working briefly at Clorox Signe found her niche in the high-tech marketplace. Ostby launched... Read More

Lindsay Berger

Several times each year, the Wisconsin School of Business invites business leaders to share their experiences with students, faculty, staff, and alumni through the Weikel speaker series. This academic... Read More

What do you want to be when you grow up, Jordan? I never thought my answer would have anything to do with brand management. I knew I wanted to stoke my passion for learning, creativity, leadership and... Read More

Kevin Cencula
My Two Years as a "Brandie"
by: Kevin CenculaFriday, May 4, 2018

Wow, two years sure do fly by! Prior to attending the Wisconsin School of Business for my MBA, I worked for four years at DuPont in various supply chain and operations roles. I knew I wanted to get... Read More