As part of your journey to complete the Wisconsin MBA Program specialization in brand and product management, we encourage you to research the program specifics below. For more general information, you may visit Career Specializations/Brand and Product Management or contact us—our staff is here to help.


The Wisconsin MBA Program specialization in brand and product management is designed within a two-year framework.


Faculty members provide academic and curricular oversight. You may view each faculty member's biography and a brief overview of their current research, courses, and professional involvement.

Student Profiles

Students benefit from the support and involvement of an executive advisory board of professionals from leading brand and product management companies. Our student profiles feature individual biographies of current classmates and their experiences.


Visit our blog to read the latest news about upcoming and recent events. We also feature stories about our alumni and current students.