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Truth in marketing

by Andrew Taylor Thursday, February 2, 2012

A marketing professor in the Wisconsin School of Business loves to share arts marketing materials in his straight-up MBA classes, just so he can mock them publicly. His favorites are hyperbolic about the experience on offer, suggesting in romantic images and flowery prose that nirvana awaits any who purchase a ticket. Every show. Every time. Every audience member will be transformed.

Which is why I was pleased to see these spoofs of Oscar-nominated movie posters that explored the question: What if movie posters were honest and open about what’s for sale?

Oh, to see a symphony or Broadway or season promotion that did the same. “Mahler’s Fifth Symphony: It’s long, it’s loud, the stage is packed with people, and the ending is pretty darn cool.”

Girl with the Dragon Tattoo