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Cara Scadden

Alumni Park Features ASAP Exhibit

by Cara Scadden Monday, November 27, 2017

If you’ve had a chance to walk through the new Alumni Park located by the Memorial Union and Lake Mendota, you may have had time to stop and explore some of the exhibits. Located just to the right of the William Harley sculptural tribute, you will find an exhibit featuring the Applied Security Analysis Program (ASAP), with a feature on the contribution of Steve Hawk and Frank Graner to the program.

Alumni Park

ASAP Alumni Plaque 

History of the Hawk Center

UW- Madison Professor Frank Graner generated the initial idea for ASAP two decades before it was created in 1970 through a $100,000 grant from the Brittingham Foundation. The goal of the program was to offer students the opportunity to develop as investment analysts and portfolio managers through the hands-management of real money. Today, students manage $50 million in equities and fixed income assets.

Through its 47 years of history, ASAP has graduated over 650 alumni into the industry. The success of the program can be attributed to many individuals including Graner, Mark Fedenia (who directed the program for 20 years), and of course Steve Hawk who the center is named after.
Steve Hawk started the Applied Security Analysis Program at the Wisconsin School of Business with 12 students, and directed the program for 15 years. He continues to maintain his involvement in the program as a member of the advisory board.  He is chairman and CEO of Northern Capital Management in Madison, WI and was a founding partner in the firm.

About the Alumni Park

The park is open Monday - Sunday from 7 a.m. - 10 p.m. In addition, One Alumni Place, a welcome and visitor center is open Monday - Friday from 11 a.m. - 5 p.m., Saturday from 11 a.m. - 4 p.m. and Sunday they are closed. 

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