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Learning from Insights Professionals at the A.C. Nielsen Summit
by: Jessica Colberg, Class of 2019Thursday, December 20, 2018

This fall, the A.C. Nielsen Center for Marketing Research brought together industry professionals, students, and alumni for a full day summit on consumer insights and the role it plays in responding... Read More

Posted Under: MBA Admissions Blog
TVaughan
How Marketers Can Thrive in a Distracted World
by: Ty Vaughn, Class of 2020Thursday, December 6, 2018

In today’s world of ever-increasing distractions and messaging from a seemingly endless number of channels, you may wonder if marketing still has a place in the world. Consumers are finding more... Read More

Posted Under: MBA Admissions Blog
Bailey Hackbarth 6464
P&G’s Marc Pritchard on The Future of Advertising
by: Bailey Hackbarth, Class of 2020Wednesday, November 21, 2018

It isn’t every day you meet the man running the world’s biggest advertising budget. But at the Wisconsin School of Business, we are privileged to host some of the best marketing minds in... Read More

Posted Under: MBA Admissions Blog
Luis Dominguez
Bringing an International Perspective to Bolz
by: Luis Dominguez , Class of 2020Tuesday, November 6, 2018

The term Cultural Diffusion refers to a specific culture sharing its ideas to other territories. This is not a new concept. There has been cultural diffusion since the beginning of... Read More

Posted Under: MBA Admissions Blog