The Wisconsin School of Business has tremendous opportunities to get involved, make a difference, and give back. I’d like to highlight a few things that have made my first-year experience... Read More
To state the obvious, online reviews are important to consumers. The star ratings, as well as the individual opinions, influence the decisions consumers make about brands. For the brands, however, the... Read More
The Marketing Research specialization is supported by the A.C. Nielsen Center for Marketing Research, where business leaders are trained to be the voice of the consumer. Students are given the... Read More
At the end of April we had our biennial A.C. Nielsen Center Summit. This was my first time attending and I am excited to come back for future Summits!
Things kicked off Thursday afternoon with a... Read More