The Marketing Research specialization is supported by the A.C. Nielsen Center for Marketing Research, where business leaders are trained to be the voice of the consumer. Students are given the... Read More
Fùnyìhng from Hong Kong!
Our first day here took us to the central part of the city, which exuded an energetic buzz from the locals and is a popular location among tourists. Here,... Read More
Would you sacrifice your privacy for convenience?
Before you answer, think about the following:
Did you read every paragraph before agreeing to download your last phone app?
... Read More
This fall, the A.C. Nielsen Center for Marketing Research brought together industry professionals, students, and alumni for a full day summit on consumer insights and the role it plays in responding... Read More