Over the course of the summer here in Chicago, IL, I have tremendously enjoyed the privilege of interning with Beam Suntory on the Global Consumer Insights Team. Throughout the summer, I was exposed to qualitative and quantitative research in support of a global repackaging project in cognac. Throughout the rest of my time, I’ve been lucky enough to be mentored by Beam’s Insights Team as well as Wisconsin External Advisory Board members working throughout the city.
This internship has not only taught me many skills critical to the market research field, but also numerous professional development lessons. I’ve learned much about how corporate culture and mindset influences the team’s styles of work, and how one figures out the balance between leveraging outside experiences and assimilating into team norms. Additionally, I’ve been able to see how the team leverages a plethora of complex data sources and synthesizes them into elevated recommendations for the company to make and validate strategic decisions.
It’s been a tremendously challenging, engaging, and fun experience, and Beam has been great about sharing their heritage and family feel with the other interns and myself. In addition to spending time with the team at work, I’ve been lucky enough to enjoy time off with them at events such as the Windy City Smokeout in downtown Chicago as well as attend a Cubs game. The Cubs game was special because Fred Noe, Jim Beam’s Master Distiller, threw out the first pitch before the game. He even stopped by to introduce himself prior to his pitch, and it was a pleasure to meet him. It’s been a great summer experience in Marketing Insights here at Beam Suntory!
Enjoying a drink with colleagues at the Knob Creek Tent during the “Windy City Smokeout”