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Beginning Fall 2018, Design Driven Innovation will give undergraduate students a design thinking foundation and experience in a cross-disciplinary team environment. Read More

From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process. Read More

A newly redesigned Integrated Company Analysis course gets students out of their comfort zones and into thinking globally with WSB's project partner, Medtronic. Read More

WSB and Fiskars team up to offer Wisconsin MBA students the chance to make a lasting impact in new product development. Read More