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From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process. Read More

WSB and Fiskars team up to offer Wisconsin MBA students the chance to make a lasting impact in new product development. Read More

WSB faculty research was widely cited by the national and international news media during 2017. Here's a breakdown of the year's top 10 most-covered topics. Read More

An Inspired Learning Chair award and three years of hard work help Assistant Professor Paul Hoban prepare WSB students to be future marketing industry leaders. Read More