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The active learning intensive workshop, "Key Principles for Accelerating Sales," teaches essential business skills for all majors. Read More

Professor Jan Heide's scholarship crossed disciplines and changed the landscape of marketing research. Read More

Marketing Professor Craig Thompson has been named by the Association for Consumer Research (ACR) as a 2017 ACR Fellow. The award is given to individuals whose body of work advances the field of consumer behavior research.

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After partnering with the WSB's Knowledge Centers, a unique campus research facility can market itself to potential new clients. Read More