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WSB student Jacob Eugster's haunted attraction, "Screamin' Acres," got some pre-Halloween airtime thanks to NBC Nightly News. Read More

WSB's new dynamic, cutting-edge learning environment will reimagine the student experience through a design that emphasizes creativity, collaboration, critical thinking, and communication. Read More

Page Moreau, The John R. Nevin Chair in Marketing at the Wisconsin School of Business Page Moreau, professor and John R. Nevin Chair in Marketing at the Wisconsin School of Business, was... Read More

Page Moreau, The John R. Nevin Chair in Marketing at the Wisconsin School of Business Can detailed instructions have a negative effect on creativity?  They can, according to new research... Read More