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Professor Jan Heide's scholarship crossed disciplines and changed the landscape of marketing research. Read More

Joann Peck
The Compass Approach Adds New Meaning to Wisconsin BBA Degree
by: Joann Peck, Associate Dean, Wisconsin Undergraduate ProgramFriday, April 7, 2017

Wisconsin’s "Compass Approach" ensures that every undergraduate business student participates in personal and professional development opportunities that instill core foundational skills. 

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Yuki Noguchi visits WSB community as Business Writer in Residence. Read More

Leadership is about authenticity, not credentials, says Weikel speaker Ann Mukherjee. 'We are who we are because of our experiences.' Read More