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Associate Professor Comments on Back-to-School Trend

by Rob Kelly Thursday, August 20, 2015
 amber epp uw–madison wisconsin school of business

Amber Epp, Associate Professor of Marketing at the Wisconsin School of Business

Amber Epp, associate professor of marketing at the Wisconsin School of Business, offers analysis in the Milwaukee Journal Sentinel on the trend of junior high and high school students decorating their lockers.

In the article “As Kids Head Back to Class, Locker Décor is Atop the Supply List,” Epp says lockers are one of the few places students express their identities while at school, and retailers have taken notice.

"[I]t's easy for retailers to market the idea of personalizing student lockers using must-have items for the back-to-school season," Epp says. "After all, this is likely the only space in the school setting—where they spend a majority of their day—that allows them to express their individuality. Why leave it blank?"

Read the full article on the Milwaukee Journal Sentinel website.