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WSB’s Most-Read Stories of 2014

by Marguerite Darlington Tuesday, December 16, 2014
wisconsin school of business uw-madison business school bschool

The Wisconsin School of Business had an outstanding year in 2014, marked by innovative partnerships, cutting-edge research, inspiring applied learning experiences, and game-changing gifts from alumni.

As we approach the end of the calendar year, we’d like to share our most popular news stories, and hope that you will return here in 2015 for more news from our passionate community of leaders, learners, and scholars who are transforming higher education and helping students achieve their career goals.

1. Finance Professor Uses Google Glass to Deliver Academic Feedback: Michael Gofman, assistant professor of finance, revolutionized the way that he delivered feedback to students in his corporate finance course—with significant results. gofman google glass wisconsin school of business

2. American Family Insurance Deepens Partnership with Latest Gift to Wisconsin School of Business: Long-standing corporate partner American Family gifted $675,000 to the Wisconsin School of Business to help create the Distinguished American Family Insurance Chair of Risk Management and Insurance.

3. Outsourced Parenting: How Modern Parents Manage the Pressure to be Perfect: Amber Epp, assistant professor of marketing at the Wisconsin School of Business, and co-author Ph.D. Candidate Sunaina Velagaleti examine how parents use different services to augment traditional parenting responsibilities.Amber Epp and Sunaina Velagaleti

4. Wisconsin School of Business Welcomes 12 New Faculty Members: Here’s an introduction to the new professors in six different academic departments who joined our community.

5. Wisconsin School of Business and Baird Partner to Develop New Wealth Management Course: Faced with a need for financial advisors in the private wealth management industry, the Wisconsin School of Business partnered with Baird to create a hands-on capstone course to prepare undergraduates for this unique career opportunity.

6. A Novel Idea: the Integration of Art and Business: The Wisconsin School of Business offers students across the UW-Madison campus the unique opportunity to deepen their business skills as well as their artistic interests through the Arts Business Initiative.A Novel Idea: the Integration of Art and Business

7.  Marketing Professor Thomas O’Guinn Recognized for Pioneering Research on Brand Communities: This year, Professor Tom O’Guinn was awarded one of the most prestigious awards in marketing academics—the Association for Consumer Research’s Long Term Contribution Award for his paper, “Brand Community,” published in the Journal of Consumer Research in 2001.

8. Odders-White Awarded Federal Research Grant, Serving as Co-Investigator for CFS Study Funded by U.S. Treasury: Finance Professor Elizabeth Odders-White will work on an innovative study to improve the financial literacy of fourth and fifth graders.

9-to-5: Living the Intern Life, Brock Poggensee, Wisconsin School of Business, Amazon

9. 9 to 5: Living the Intern Life at Amazon: Brock Poggensee (BBA ’15) shares his perspective on his summer internship at Amazon in Patterson, Calif.

10.  9-to-5: Living the Intern Life with the Nationals: Zach Rosen (BBA ’16) describes what he learned during his internship with the Washington Nationals Baseball Club in Washington, D.C.