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Fortune Magazine Jean Chatzky Wisconsin School of Business

Sydnor Featured in Fortune Magazine Column

by Lavilla Capener, Staff Thursday, May 15, 2014

Fortune magazine contributing editor Jean Chatzky featured Assistant Professor Justin Sydnor in her recent Fortune Magazine/ column. The piece, “Choosing an Insurance Plan: 3 Common Mistakes,” focused on the irrational decisions many people make when buying insurance and how to avoid them.

In the column, Chatzky shares strategies from Sydnor based on his research in behavioral finance— insights that can help consumers when buying insurance, whether it is health, auto, or homeowners.

Chatzky was inspired to write the column while visiting the Wisconsin School of Business as part of the Business Writer in Residence program, which brings a national journalist to the school each semester to meet with faculty, staff, and students.