The Wisconsin School of Business has named C. Page Moreau the faculty director of the Center for Brand & Product Management. Moreau will also be joining the faculty as a marketing professor.
Moreau joins the school from the Leeds School of Business at the University of Colorado Boulder.
“We are absolutely thrilled that Moreau is joining the Wisconsin School of Business. She is an influential thought leader and will fill a critical leadership position in the Center for Brand & Product Management
,” said Professor and Chair of the Marketing Department Neeraj Arora
. “Moreau will bring cutting edge research in the area of new product development to the classroom, and I couldn’t be happier for our students.”
Moreau’s research examines creativity, learning and innovation in the marketing field. Her work has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. She has a Ph.D. in marketing from Columbia University, an MBA from Tulane University, and a BA from Davidson College.