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Jonathan Eckhardt

Jon Eckhardt's Views On Facebook's IPO

by Staff Friday, February 3, 2012

Associate Professor of Management Jon Eckhardt was a guest on Bloomberg TV's “Money Moves” to discuss Facebook new $5 billion IPO and how it will affect the social landscape.  

Eckhardt told host Dierdre Bolton that the social giant's public offering could create opportunities for other companies in the social sphere to test revenue-generating ideas on the Facebook media platform. 

According to Eckhardt, Facebook now faces a challenge not unlike its competitors in the social media industry -- that is, how to make and continue to make revenue.

To view Eckhardt's full interview, watch the video below.