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Alumnus Will Hsu to Match UW-Madison Social Media Follows with Cash

Wednesday, September 21, 2011

Wisconsin School of Business alumnus Will Hsu (BBA Finance, 2000) has pledged to donate one dollar to the University of Wisconsin-Madison for each new fan its social media handles on Twitter and Facebook garner through Oct. 3. The campaign, known as The Bucky Challenge, kicked off on Monday, September 19, and will run for two weeks in full. All profits, up to $50,000, will go toward a university scholarship fund. The Bucky Challenge has been featured in the Chronicle of Higher Education and The New York Times.

Hsu, a recent graduate, is active on Twitter @wphsu (