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Qing Liu

Manufacturers and retailers: Here's why you should think about leveraging in-store sampling. Read More

Neeraj Arora

Label instructions on over-the-counter drugs should not be open to interpretation. Read More

How to Use Sudoku to Analyze Data
by: Jane BurnsThursday, April 7, 2016

Even in the age of big data, answers to important business questions can be elusive. For example, a major retailer can have a group of similar stores—same store size, same average income in its... Read More

Neeraj Arora

Retailers are frustrated. In recent years, their brick-and-mortar stores are facing such heated competition that, in some cases, they are becoming showrooms for online shoppers. Yet some consumers... Read More