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Evan Polman

Recipients like their gifts more if givers bought the same item for themselves. Read More

Noah Lim

By choosing the right metric, sales managers have greater freedom over team design than they realize. Read More

Neeraj Arora

Label instructions on over-the-counter drugs should not be open to interpretation. Read More

Take a side or stay on the sidelines? WSB faculty talk about mixing business and boycotts. Read More