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WSB Assistant Professor Evan Polman's work on making decisions for others is featured in Harvard Business Review. Read More

Topics:Marketing

"Parenthood today is much more on display than it has ever been before," says Amber Epp, an associate professor of marketing at the Wisconsin School of Business. In a talk excerpted from WSB's "Celebration of Faculty Excellence," Epp shares her research on family identity, decision-making, and outsourcing parenthood. Read More

Research Roundup: WSB's Department of Marketing
by: Clare BeckerFriday, June 29, 2018

Takeaways from recent research by faculty in the Department of Marketing at the Wisconsin School of Business. Read More

Joann Peck
Emoji Nation
by: Joann PeckMonday, February 5, 2018

They rule the internet and our phones, but WSB's Joann Peck examines whether emojis should also have a place in corporate brand communication.  Read More