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Research Roundup: WSB's Department of Marketing
by: Clare BeckerFriday, June 29, 2018

Takeaways from recent research by faculty in the Department of Marketing at the Wisconsin School of Business. Read More

Joann Peck
Emoji Nation
by: Joann PeckMonday, February 5, 2018

They rule the internet and our phones, but WSB's Joann Peck examines whether emojis should also have a place in corporate brand communication.  Read More

Qing Liu

Manufacturers and retailers: Here's why you should think about leveraging in-store sampling. Read More

Evan Polman

Recipients like their gifts more if givers bought the same item for themselves. Read More