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WSB Assistant Professor Evan Polman's work on making decisions for others is featured in Harvard Business Review. Read More


"Parenthood today is much more on display than it has ever been before," says Amber Epp, an associate professor of marketing at the Wisconsin School of Business. In a talk excerpted from WSB's "Celebration of Faculty Excellence," Epp shares her research on family identity, decision-making, and outsourcing parenthood. Read More

Research Roundup: WSB's Department of Marketing
by: Clare BeckerFriday, June 29, 2018

Takeaways from recent research by faculty in the Department of Marketing at the Wisconsin School of Business. Read More

Joann Peck
Emoji Nation
by: Joann PeckMonday, February 5, 2018

They rule the internet and our phones, but WSB's Joann Peck examines whether emojis should also have a place in corporate brand communication.  Read More