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The Marketing department at the Wisconsin School of Business is pretty much where it’s at. We’re not just tooting our own horns. Our undergraduate program is ranked among the top 10 in the country by U.S. News & World Report. The Financial Times ranked our MBA offerings fourth in the entire world.
We’re understandably proud of our reputation for staying ahead of the curve. We offer three trailblazing MBA options-Marketing Research, Brand & Product Management, and Supply Chain Management-that are the first and only one of their kind. Our other degree options are a BBA and Ph.D. in Marketing.
Our faculty members are superstars-accessible ones. They are the pioneers and role models in their fields. Their expertise is as diverse and dynamic as the discipline of marketing itself, including: branding, consumer psychology, consumer culture theory, marketing communications, marketing research, inter-organizational relationships, quantitative methods, and supply chain management.
Marketing is home to three Centers of Expertise: the A.C. Nielsen Center for Marketing Research, the Center for Brand and Product Management, and the Grainger Center for Supply Chain Management.