Wisconsin School of Business

Verda Blythe

Faculty Associate

Faculty Associate - Grainger Center for Supply Chain Management, Marketing

Verda Blythe is a faculty associate in the Marketing Department and affiliated with the Grainger Center for Supply Chain Management, where she served in a director role for 12 years. Verda’s teaching portfolio includes several courses in the undergraduate and full-time MBA program including Fundamentals of Supply Chain Management; Marketing Channels; Global Experience in Supply Chain Management; Personal and Professional Foundations in Business; Business and Society: History, Politics, Globalization; and Ethical Leadership. She has received multiple teaching awards including the Honored Undergraduate Instructor Award by UW-Madison (2010 – 2012), Award of Excellence in Teaching by the Student Faculty Board (2013 - 2014), and was voted Marketing Professor of the Year by the Mu Kappa Tau student organization in 2015 and 2016. Verda was named a UW-Madison Educational Innovation (EI) Blended Learning Fellow in 2015, and has given several conference presentations about designing and delivering EI techniques and best practices.

Verda brings extensive industry experience to her position and has worked in a variety of supply chain roles including procurement and sourcing, manufacturing, and logistics. In her business career she has worked for Ruan Transportation Management Systems, Harley-Davidson Motor Company, and IBM. At Ruan she held multiple roles including manager of quality and planning and director of customer development. As a graduate intern at Harley-Davidson Motor Company, she led a team to design just-in-time fulfillment processes between the distribution center and manufacturing plant. At IBM she completed a two-year leadership development program and held positions in procurement, consulting, and manufacturing, both domestically and abroad working in Rio de Janeiro, Brazil, and Dublin, Ireland. She has also served as a consultant to higher education institutions on strategic sourcing initiatives. Verda is an advocate for and has participated in several conferences and programs related to attracting and advancing women in the supply chain profession.

Verda received a BBA degree in logistics from Iowa State University and an MS degree in supply chain management from the University of Wisconsin-Madison. She is an alumna of Grainger Center for Supply Chain Management.
 

Presentations


Educational Innovation Symposium ( 2016 ) Online Learning Tools, Techniques, and Best Practices

Teaching and Learning Showcase ( 2016 ) Designing Learning to Inspire with Simulations

Teaching and Learning Symposium ( 2016 ) Educational Innovation: Blended Learning and Simulations

Women in Manufacturing for the 21st Century Symposium ( 2014 ) Manufacturing Careers for Women in the 21st Century

Developing Women in Supply Chain - Leadership Webinar ( 2014 ) Developing Women for Supply Chain Executive Leadership

SCM World Executive Conference ( 2014 ) Women in Supply Chain: Attracting Young Women to the Profession

Wisconsin Economic Development Association Conference ( 2007 ) Workforce Development through University-Industry Partnerships in Supply Chain Management

International Conference on Information Systems, Logistics, and Supply Chain Management ( 2006 ) Developing and Leveraging University-Industry Partnerships in Supply Chain Management


Undergraduate Courses


Fudamentals of Supply Chain Management
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421 Section 001), Fall 2016.

Fudamentals of Supply Chain Management
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421 Section 002), Fall 2016.

Fundamentls-Supply Chain Mgmt (MKT 421 Section 40), Fall 2011.

Fundamentls-Supply Chain Mgmt (MKT 421 Section 8), Fall 2011.

Fudamentals of Supply Chain Management
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(OTM 421 Section 1), Fall 2007.

Fundamentals of Supply Chain Management
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(MKT/OTM 421 Section 001), Fall 2013.

Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(MKT 365 Section 006), Spring 2016.

Contemporary Topics (MKT 365), Fall 2005.

Contemporary Topics (MKT 365), Fall 2006.

Contemporary Topics (MKT 365), Fall 2006.

Contemporary Topics (BUS 365 Section 7), Fall 2010.

Contemporary Topics (MKT 365 Section 20), Fall 2011.

Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(BUS 365 Section 3), Fall 2012.

Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(MKT 365 Section 1), Spring 2013.



Graduate Courses


Ethical Leadership
Course DescriptionFocuses on the ethical and social responsibilities managers and business organizations have regarding owners, managers, monmanagement employees, the local community, government, the natural environment and other important stakeholders. Furthermore, it examines the nature of business behavior within, and its effects on, these environments of business.
(BUS 710), Spring 2008.

Ethical Leadership
Course DescriptionFocuses on the ethical and social responsibilities managers and business organizations have regarding owners, managers, monmanagement employees, the local community, government, the natural environment and other important stakeholders. Furthermore, it examines the nature of business behavior within, and its effects on, these environments of business.
(BUS/BUS 710), Spring 2009.



Combined Undergraduate & Graduate Courses


Fudamentals of Supply Chain Ma
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421/421 Section 1), Fall 2014.

Fundamentls-Supply Chain Mgmt
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(OTM/MKT 421/421 Section 1), Fall 2008.

Fudamentals of Supply Chain Management
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products,services,and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421/421 Section 001), Spring 2016.

Fundamentls-Supply Chain Mgmt
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(OTM/MKT 421/421 Section 1), Fall 2009.

Fundamentls-Supply Chain Mgmt
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(OTM/MKT 421/421 Section 1), Fall 2010.

Fudamentals of Supply Chain Ma
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421/421 Section 1), Fall 2011.

Fudamentals of Supply Chain Ma
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421/421 Section 1), Fall 2012.

Fudamentals of Supply Chain Ma
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advan
(MKT/OTM 421/421 Section 1), Spring 2013.

Fundamentls-Supply Chain Mgmt
Course DescriptionSupply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.
(OTM/MKT 421/421 Section 1), Spring 2008.



Photograph of Verda Blythe

Verda Blythe

Faculty Associate
 
Faculty Associate | Grainger Center for Supply Chain Management, Marketing
(608) 262-1941
5273 Grainger Hall