Selected Accepted Journal Articles
Paulson, E. & O'Guinn, T. (2017). Erika L. Paulson and Thomas C. O’Guinn (2017), “Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising,”. Journal of Macromarketing
Selected Published Journal Articles
OGUINN, T. & Tanner, R. & Maeng, A. (2015). Turning to Space: Social Density, Social Class and the Value of Things in Stores. Journal of Consumer Research
Pracejus, J. & O'Guinn, T. & Olson, D. (2013). When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric. International Journal of Research in Marketing
Paulson, E. & O'Guinn, T. (2012). Working Class Cast: Images of the Working Class in Advertising 1950-2010. The ANNALS of the American Academy of Political and Social Sciences
(644), 50-69. doi: 10.1177/0002716212453133.
O'Guinn, T. & Muniz, Jr., A. (2009). The Social Brand: Towards a Sociological Model of Brands. Brands and Brand Management:Contemporary Research Perspectives
Pracejus, J. & Olsen, G. & O'Guinn, T. (2006). How Nothing Became Something: White Space, Rhetoric, History and Meaning. Journal of Consumer Research
Muniz, A. & O'Guinn, T. (2001). Brand Community. Journal of Consumer Research
Shrum, L. & O'Guinn, T. (1998). The Role of Television in the Construction of Consumer Reality. New Developments and Approaches in Consumer Behaviour Research, 53-68.
Shrum, L. & O'Guinn, T. (1997). The Role of Television in the Construction of Consumer Reality. Journal of Consumer Research
Faber, R. & O'Guinn, T. (1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research
O'Guinn, T. (1991). Touching Greatness: The Central Midwest Barry Manilow Fan Club. Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, 102-111.
O'Guinn, T. & Belk, R. (1989). Heaven on Earth: Consumption at Heritage Village, USA. Journal of Consumer Research
O'Guinn, T. & Faber, R. (1989). Compulsive Buying: A Phenomenological Exploration. Journal of Consumer Research
O'Guinn, T. & Wells, W. (1989). Subjective Discretionary Income. Marketing Research
Faber, R. & O'Guinn, T. (1988). Compulsive Consumption and Credit Abuse. Journal of Consumer Policy
Faber, R. & O'Guinn, T. (1988). Expanding the View of Consumer Socialization: A Non-Utilitarian Mass Mediated Perspective on Consumer Socialization. Research in Consumer Behavior (3), 49-77.
Faber, R. & O'Guinn, T. (1987). Ethnicity, Acculturation and Product Attribute Importance. Psychology and Marketing