Selected Published Journal Articles
Moreau, P. (2016). The Downstream Consequences of Problem Solving Mindsets: How Playing with Legos Influences Creativity. Journal of Marketing Research (53), 18-30.
Goode, M. (2013). Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions. Journal of Product Innovation Management (30), 192-208.
Moreau, P. (2011). Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value. Journal of Product Innovation Management (28), 409-410.
Moreau, P. & Bonney, L. & Herd, K. (2011). It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself. Journal of Marketing (75), 120-133.
Burroughs, J. & Dahl, D. & Moreau, P. & Chattopadhayay, A. & Gorn, G. (2011). Facilitating and Rewarding Creativity During New Product Development. Journal of Marketing (75), 53-67.
Goode, M. & Dahl, D. & Moreau, P. (2010). The Effect of Experiential Analogies on Consumer Perceptions and Attitudes. Journal of Marketing Research (42), 274-286.
Moreau, P. & Herd, K. (2010). To Each His Own? How Comparisons to Others Influence Consumers' Evaluations of their Self-Designed Products. Journal of Consumer Research (36), 806-819.
Moreau, P. & Dahl, D. (2009). Constraints and Consumer Creativity. Tools for Innovation, Arthur M. Markman and Kristin L. Wood, (Eds.)
Burroughs, J. & Moreau, P. & Mick, D. (2008). Toward a Psychology of Consumer Creativity. Handbook of Consumer Psychology, C. Haugtvedt, P. Herr, and F. Kardes (Eds.)
Dahl, D. & Moreau, P. (2007). Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences. Journal of Marketing Research (44), 357-369.
Wood, S. & Moreau, P. (2006). From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations. Journal of Marketing (70), 44-57.
Moreau, P. & Dahl, D. (2005). Designing the Solution: The Influence of Constraints on Consumer Creativity. Journal of Consumer Research (32), 13-22.
Soman, D. & Ainslie, G. & Frederick, S. & Li, X. & Lynch, J. & Moreau, P. & Mitchell, A. & Read, D. & Sawyer, A. & Trope, Y. & Wertenbroch, K. & Zauberman, G. (2005). The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?. Marketing Letters (16), 347-360.
Johar, G. & Moreau, P. & Schwarz, N. (2003). Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility. Journal of Consumer Psychology (13), 220-230.
Gregan-Paxton, J. & Moreau, P. (2003). How Do Consumers Transfer Existing Knowledge? A Comparison of Analogy and Categorization Effects. Journal of Consumer Psychology (13), 422-430.
Dahl, D. & Moreau, P. (2002). The Influence and Value of Analogical Thinking During New Product Ideation. Journal of Marketing Research (February 2002), 47-60.
Moreau, P. & Markman, A. & Lehmann, D. (2001). What Is It? Categorization Flexibility and Consumers' Responses to Really New Products. Journal of Consumer Research (March 2001), 489-498.
Moreau, P. (2001). Entrenched Knowledge Structures and Consumer Response to New Products. Journal of Marketing Research (February 2001), 14-29.
Markman, A. & Moreau, P. (2000). Analogy and Analogical Comparison in Choice. Analogy: Interdisciplinary Perspectives, D. Gentner, K. Holyoak and Kokinov (Eds.)
Markman, A. & Zhang, S. & Moreau, P. (1999). Representation and the Construction of Preferences. Cognitive Dynamics, E. Dietrich and A.B. Markman (Eds.)