Wisconsin School of Business

Kevin Chung

Assistant Professor - Marketing

Kevin Chung is an assistant professor in Marketing at the Wisconsin School of Business. His research interests are primarily in quantitative marketing. Chung earned his undergraduate degree in economics and engineering from the University of Pennsylvania, MS in statistics from the University of Chicago before earning his Ph.D in marketing from the Tepper School of Business, Carnegie Mellon University.
 

Selected Published Journal Articles


Chung, K. & Derdenger, T. & Srinivasan, K. (2013). Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls. Marketing Science (32), 271-293. doi: 10.1287/mksc.1120.0760.

Presentations


Marketing Science Conference ( 2016 ) Third-Party Reviews and Quality Provision

Marketing Science Conference ( 2012 ) The Prestige and Informative Effects in Celebrity Endorsement: Theory and Empirical Evidence

Marketing Academic Research Colloquium Poster Session ( 2012 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls

Summer Institute in Competitive Strategy ( 2011 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls

Marketing Science Conference ( 2011 ) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls


Undergraduate Courses


Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2015.

Reading & Rsch-Marketing (Independent Study) (MKT 399), Spring 2016.

MKT Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
(MKT 310 Section 001), Fall 2014.

MKT Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
(MKT 310 Section 002), Fall 2014.

MKT Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
(MKT 310 Section 001), Spring 2016.

MKT Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
(MKT 310 Section 002), Spring 2016.

MKT Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in MKT.
(MKT 310 Section 003), Spring 2016.

Marketing Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
(MKT 310 Section 001), Fall 2016.

Marketing Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
(MKT 310 Section 002), Fall 2016.

Marketing Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
(MKT 310 Section 001), Fall 2013.

Marketing Research
Course DescriptionSystematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.
(MKT 310 Section 002), Fall 2013.



Graduate Courses


MKT Research
Course DescriptionAn overview of the MKT research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.
(MKT 710 Section 001), Fall 2014.

Marketing Research
Course DescriptionAn overview of the marketing research process from a methodological perspective. Topics: Research design,data collection procedures,sampling and data analysis.
(MKT 710 Section 001), Fall 2016.

Marketing Research
Course DescriptionAn overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.
(MKT 710 Section 001), Fall 2013.



Photograph of Kevin Chung

Kevin Chung

 
Assistant Professor | Marketing
(608) 265-4431
4176 Grainger Hall