Wisconsin School of Business

John Surdyk

Director of INSITE

Faculty Associate - Management & Human Resources

John Surdyk is the Director of the Initiative for Studies in Transformational Entrepreneurship (INSITE) and Faculty Director of the Entrepreneurial Residential Learning Community at the University of Wisconsin – Madison.

Prior to joining INSITE, Surdyk founded and led Re-Envision Consulting, LLC, a firm working with nonprofits throughout the United States and Canada pursuing innovative, earned-income strategies where novel approaches to social problems and new technologies could be deployed for public benefit. He has studied the environmental impact of entrepreneurship in emerging economies at World Bank – LATEN Division. Earlier in his career, Surdyk worked with the consulting arm of the Stanford Research Institute in Menlo Park as well as Navigant Consulting in Chicago (NYSE; NCI). He primarily worked with executives and entrepreneurs at a mix of technology and life science companies developing strategic approaches to new markets and valuing damages in disputes.

He has authored several book chapters on corporate social responsibility and serves on the board of the Overture Center, Wisconsin’s largest nonprofit arts organization. Surdyk did his undergraduate work at Stanford University in Earth Systems Science and Economics and earned an M.B.A. at University of Wisconsin–Madison.
 

Selected Published Journal Articles


Miner, A. & Gong, Y. & Ciuchta, M. & Sadler, A. & Surdyk, J. (2010). Promoting university startups: international patterns, vicarious learning and policy implications. Journal of Technology Transfer (37), 1-21. doi: 10.1007/s10961-010-9194-3.

Practitioner-Oriented Publications


Surdyk, J. (2013). CSR: More than PR, Pursuing Competitive Advantage in the Long Run. QFinance: The Ultimate Resource 4th edition
Surdyk, J. (2006). CSR: More than PR, Pursuing Competitive Advantage in the Long Run. Business: The Ultimate Resource

Presentations


PAVE Arts Entrepreneurship Conference ( 2017 ) Creative Placemaking and Arts Entrepreneurship in W isconsin

Arts Business Research Symposium ( 2014 ) Creative Campus Environments

Global Entrepreneurship Week ( 2011 ) Corporate Social Responsibility

Bowhay Institute for Legislative Leadership Annual Meeting ( 2008 ) Green infrastructure

Bowhay Institute for Legislative Leadership Annual Meeting ( 2007 ) Research parks and technology transfer

NCIIA National Conference ( 2004 ) Entrepreneurship at UW-Madison


Undergraduate Courses


Small Business Management/Entr
Course DescriptionDescribes activities and skills necessary to start and manage a small business. Includes operation of an actual enterprise and field studies of local small businesses.
(MHR 422 Section 3), Fall 2011. Download Syllabus

Independent Study
Course DescriptionThis Independent Study is intended for a student interested in understanding how entrepreneurs and entrepreneurial firms identify and exploit new opportunities. Specifically, the student will become conversant in the major lines of inquiry within the field of entrepreneurship research related to discovery and exploitation, and he will examine the strategic implications of these fundamental processes and apply the readings or invoke frameworks from several disciplines.
(MHR 399), Fall 2008. Download Syllabus

Independent Study
Course DescriptionThis Independent Study is intended for a student interested in understanding the role of incubators in an entrepreneurial context. Specifically, the student will become conversant in the major lines of inquiry within the emerging field of incubator research, and she will consider the implications of key findings through a structured project on campus that will allow her to synthesize and apply the readings and frameworks. The student should gain (1) conceptual knowledge of competing and complementary scholarly views on the processes and impacts of incubators designed for specific purposes and environments like universities, (2) factual knowledge about contemporary incubator design and performance, and (3) tools for designing and evaluating incubators as well as market research techniques.
(MHR 399), Fall 2006. Download Syllabus

Independent Study
Course DescriptionThis Independent Study is based on the premise that entrepreneurs capitalize on opportunities created by conditions of industry, social and technological change. The intent of this Independent Study is to provide an overview of entrepreneurship research and conceptual tools that will help the student understand the formulation and execution of strategy in an entrepreneurial context. This Independent Study is intended for a student interested in understanding how entrepreneurs and entrepreneurial firms identify and exploit new opportunities. Specifically, the student will become conversant in the major lines of inquiry within the field of entrepreneurship research related to discovery and exploitation, and he will examine the strategic implications of these fundamental processes through a structured project with a Madison area company that will allow him to synthesize and apply the readings and frameworks from several disciplines. This Independent Study will prepare the student for further work in entrepreneurship research while simultaneously preparing him to be more effective, strategic leader in entrepreneurial firms.
(MHR 399), Fall 2005. Download Syllabus

Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(MHR 365 Section 3), Spring 2011. Download Syllabus

Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(MHR 365 Section 1), Fall 2011. Download Syllabus



Combined Undergraduate & Graduate Courses


Contemporary Topics
Course DescriptionA course for the exploration of subject areas possibly to be introduced into the business curriculum.
(MHR/MHR 365/365 Section 3), Spring 2010. Download Syllabus



Professional Organizations


Overture Center Foundation

City of Monona Community Development Authority

Wisconsin School of Business Alumni Advisory Board


Editorial and Reviewing Activities


Gale Encyclopedia of E-Commerce and companion Sourcebook - May 2011 - May 2011
Content Editor

Gale Encyclopedia of Small Business, 4th edition - November 2010 - November 2010
Content Editor


Photograph of John Surdyk

John Surdyk

Director of INSITE
 
Faculty Associate | Management & Human Resources
5110C Grainger Hall