Gen Bus 310/311

Business Fundamentals for Non-Business Majors

business fundamentals

General Business 310 and General Business 311 aim to provide non-business majors across the UW-Madison campus with fundamental business understanding – from accounting and finance, to management and marketing, including discussion of how various economies around the globe function and interact with one another. The Gary C. Wendt (B.S. 1965) Fund for Business Instruction provides resources to support these two courses.

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Business Plan Competition


The Business Plan Competition began in 1998 and has grown to be a nationally recognized producer of new ventures that tackle real and emerging problems. Hundreds of students have participated in the competition, and thousands have attended related seminars and built new skills. Often working in inter-disciplinary teams of two or more people, students develop and present a business plan to a panel of judges. Winning ideas have included plans to market and sell products such as personal finance software, bindings for wake boards, and bio-genetic information. Several teams have leveraged the knowledge, experience, and exposure gained from the competition to form successful new business ventures.

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Morgridge Entrepreneurial Bootcamp (MEB)

Morgridge Entrepreneurial Bootcamp

The Morgridge Entrepreneurial Bootcamp (MEB) brings together graduate students from engineering, law and science from across the UW-Madison campus and Wageningen University, a top agricultural research institute in the Netherlands, for an immersion experience with interactive learning led by real-world professionals. The innovative week-long program is co-sponsored by the Initiative for Studies in Transformational Entrepreneurship (INSITE) and the Weinert Center for Entrepreneurship – both housed within the Wisconsin School of Business. Students worked in teams to gain key tools and concepts for starting and funding a new firm or technology-based start-up, measuring products and markets for ideas, understanding and applying financial analysis, and get acquainted with the passion and perils of entrepreneurship as a life path.

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Certificate Programs

The Wisconsin School of Business offers certificate programs at both the undergraduate and graduate level for UW-Madison students, campuswide. Undergraduate certificates are offered in Business, Entrepreneurship and Actuarial Science. Graduate certificates are offered in Business, Environment and Social Responsibility; Entrepreneurship; and, Strategic Innovation. Follow the link below to learn more about each specialization and the eligibility requirements.