BBA Program requirements support your personal, academic, career, and professional development, and are part of all students’ Wisconsin BBA experience. As a BBA Program, our goal is to create meaningful experiences for you to grow professional skills both in and out of the classroom. Our expectation is that you will make the most of these opportunities, reflect on what you have learned, and make connections between coursework and co-curricular experiences. The BBA Program requirements begin with the Personal & Professional Foundations in Business (PPFB) course (GB 110/120/130/). This course introduces resources and opportunities that are available to all BBA students and focuses on academic exploration, career development, and strategies for increasing self-awareness and leadership skills. By completing the BBA Program requirements and participating in co-curricular experiences (student organizations, campus student initiatives, study abroad, internships, etc.) we believe you will be able to identify and accomplish your goals.   

BBA students are highly encouraged to bring a Windows-enabled laptop to be successful in the program. For specific laptop specs and software recommendations for the Wisconsin School of Business, please visit the Wisconsin School of Business Tech Store page. Students with a demonstrated financial need may apply for a BBA Your Own Device Award (YODA) to help offset the cost of owning and using a laptop. Visit the Wisconsin BBA Initiative page for more details.